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Our Approach

We keep things simple, transparent, and performance focused. Every step is designed to generate qualified leads, improve efficiency, and scale what actually works.

...and it's easy as 1..2..3..
Step 1: Discovery & Fit Check

Before anything launches, we make sure there’s a real fit.

We review:

  • Your services and target jobs

  • Your service area and demand

  • Your current lead flow and capacity

  • Your goals for growth

This isn’t a sales pitch. It’s to make sure we can actually deliver results and that expectations are aligned on both sides.

If it’s not a fit, we’ll say so.

Step 2: Strategy & Campaign Planning

Once aligned, we build a clear plan around:

  • Which services to prioritize

  • Who we’re targeting

  • How leads will be qualified

  • What success looks like in the first 30 days

We focus on clarity here. No bloated strategies. No guessing.

Step 3: Campaign Build & Launch

We handle the setup and execution.

This includes:

  • Ad account setup or integration

  • Campaign structure and targeting

  • Creative and messaging

  • Tracking and lead routing

Campaigns are launched quickly and monitored closely from day one.

Step 4: Lead Delivery & Qualification

Leads are delivered directly to you in real time.

We focus on:

  • Filtering for intent and relevance

  • Reducing junk or low-quality inquiries

  • Making sure leads are actionable for your team

You’ll know where leads are coming from and what’s working.

Step 5: Optimization & Improvement

We don’t “set and forget.”

We review:

  • Lead quality

  • Cost per lead

  • Conversion feedback

  • Campaign performance

Based on data and feedback, we make adjustments to improve results and consistency

Step 6: Scaling What Works

Once results are proven, we scale responsibly.

That can mean:

  • Increasing ad spend

  • Expanding services or areas

  • Doubling down on high-performing campaigns

Scaling only happens when the foundation is solid.

 

What You Can Expect From Us

  • Clear scope

  • Measurable performance

  • Full execution ownership

  • Results only